When it comes time to change things up within most organizations, goals for the “grand plan” are often based on pre-existing conditions and strategies built with a “what has worked before” mentality. These tried and true
Undertaking a web project like a redesign or redevelopment is seen as a necessary evil to keep your business competitive. While it does take a good amount of concentration and coordination, Your company's website is the
When a team of internal and external members is working on a project, communication is the most vital element to keep things moving in an efficient manner. That said, it is communication that is also, more
During an extended team project, like web development, "even the best-laid plans of mice and men can go awry" due to group dynamics. It's as challenging when you know people on the team as when you
“Communication is key.” This overuse and often the under-implemented phrase is the basis for our next series of blogs. While every executive is aware of the importance of effective and timely communication, it is often assumed
A website redesign is a necessary but often lengthy undertaking for most businesses. The urge to cut corners during strategic planning is prevalent, but failure happens when businesses rely on assumptions. Failure, in this case,
Websites play a key role in every company’s marketing and sales process because they are a channel that customers and prospects use to interact with them. When updating your website, it is a good time to
As the initial point of contact for your prospects, your brand’s online marketing strategy must consider the interrelationships between online touchpoints and the internal business processes that are driven by those initial contacts. Web forms are
An effective web design capture’s a company’s brand essence and has a consistent look and feel with the rest of its marketing materials, messaging, and approach. In fact, it should be a company goal that your
As websites continue to evolve from code-oriented pages with images and text into multi-tiered, sales-oriented tools, the more important HTML semantic markup becomes. Semantic markup informs search engines what a specific piece of content is, making it