If one of your New Year's resolutions is improving your website's online visibility, try focusing on long-tail keywords. Using long-tail keywords is a great SEO strategy because they are less competitive to rank for and often
Search engine optimization (SEO) has become a critical cornerstone of modern business. As more new, quality websites are indexed by search engines, competition for the top of the results page is increasingly fierce. With the right SEO
Websites that are not SSL enabled will scare potential buyers away because of the "Not Secure" warnings Google Chrome browsers display. Websites that are SSL enabled have a green lock and green https before the
What Is Google's Page Experience Update and Why Should You Care? Google's goal is to give online users exactly what they are looking for, right when they are looking for it – with as few obstacles and
Most Digital Marketers know that Google Analytics enables companies to understand the behaviors of their website visitors. However, there are several important variables that are not included in Google Analytics that can be found on Google
In our last blog, we referenced how semantic markups within your website’s HTML code could help impact your company’s page rank performance and ability to stand out on search results pages. If you are a business
Websites are built to convert your site visitors to prospective customers either through education, brand development or direct sales. With this in mind, a website is really just a sales tool, intended to warm the lead
“Findability” is paramount to effective web design and a key indicator as to how well it will generate leads. Companies that make it simple for visitors to quickly find what they are looking for enjoy much
Companies use the term SEO interchangeably with lead generation because it is assumed both yield the same end result - fresh prospects. While SEO is a critical first step in attracting potential customers to your site,
Google has hardcoded new elements that are directly tied to mobile search into its most current search equation that could impact your SEO efforts. Interestingly, these critical factors have less to do with content and code